PAPERSNEAKER is a multidisciplinary design studio with a presence in Hong Kong and London. Led by Creative Director, Natalie Wong, the studio's creative practice is divided between Commercial Client Collaborations and Fine Art.
Clients and collaborators include: Nike, Jordan Brand, Victoria's Secret, KFC, Monster Energy Drink, Warner Brothers, Astrazeneca and HongKong Land. Past projects have been featured in several international publications including: GQ, Esquire, HYPEBEAST, Highsnobiety, Marie Claire, ELLE, MISSBISH, CreativeBoom, Business Insider and and Lifestyle Asia.
Ideas always come first. By constructing strong narratives and concepts from the outset, Wong produces high-quality designs and original artworks. Wong's philosophy is to engage the modern audience through strongly executed visuals whilst producing work that is vibrant, exciting and fresh.
Originally from London, Wong moved to Asia in 2012 and established her practice in Hong Kong, continuing to work between Europe and Asia. As a mixed-media creative, Wong has extensive experience using a wide range of mediums including: LEDs, paper, textiles, sneaker-fabric and recycled plastic.
Wong is known for her project - '100 Paper Sneakers' that went viral in 2016. Wong and the project feature in a 90 minute documentary 'Unbanned - the Legend of AJ1' which features global icons including Spike Lee, Phil Knight, Tinker Hatfield, Mark Wahlberg and Michael Jordan. The documentary premiered at the 2018 Tribeca Film Festival in New York and is now streaming on hulu.