NATALIE WONG is the Creative Director of PAPERSNEAKER, a multidisciplinary design studio based in Hong Kong. Wong believes that ideas always come first. By constructing strong narratives and concepts from the outset, she consistently produces impressive designs and original artworks. A key factor of her popularity with clients is her ability to engage modern audiences through impressive visuals that are executed to an exceptional standard, whilst still producing work that is vibrant, exciting and fresh.
Originally from London, she moved to Asia in 2012 and established her practice in Hong Kong, continuing to work between Europe and Asia. Her studio's main practice is divided between Commercial Client Collaborations and Fine Artwork. As a mixed-media creative, Wong has extensive experience using a wide range of mediums including: LEDs, paper, textiles, sneaker-fabric and recycled plastic. Her work has featured in several international publications including GQ, Esquire, HYPEBEAST, Highsnobiety, Marie Claire, ELLE, MISSBISH, Business Insider and and Lifestyle Asia.
Clients include: NIKE, KFC, Victoria's Secret, Monster Energy Drink, Warner Brothers and REIGN.
In August 2017, NIKE commissioned Wong to create a sculpture from 70 pairs of deconstructed sneakers to celebrate LeBron James' Asia Tour. In July 2018, she collaborated with Victoria's Secret to create a special art installation to celebrate the opening of the flagship store in Hong Kong. In October 2018, Wong collaborated with KFC to create an upcycled art piece using over 2,000 recycled straws and lids as part of the brand's "Plastics Reduction Program".
In February and March 2018, Wong held her first solo exhibition of her fine art work - 'Neon Rap Portraits', in Hong Kong.
Wong is known for her project, '100 Paper Sneakers' that went viral in 2016.
Wong was interviewed and her artwork, '100 Paper Sneakers', features in the 2019 documentary - 'Unbanned: The Legend of AJ1'. The documentary features global icons such as Spike Lee, Michael B Jordan, DJ Khaled, KAWS, Russell Westbrook and Michael Jordan. The documentary premiered at the 2018 Tribeca Film festival and is now streaming on HULU.